How Much Prodding Will It Take?

February 18, 2008

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Let's start with this: the sheer size of the recall:

The amount of beef—143 million pounds—is roughly enough for two hamburgers for each man, woman and child in the United States.

Then let's add in the fact that a big chunk of the recalled meat went to vulnerable populations (not that all Americans shouldn't expect food safety regulations be followed):

About 37 million pounds of the recalled meat went to school lunch programs and other federal nutrition programs since October 2006, said Ron Vogel of the USDA's Food and Nutrition Service.

Next, let's think about the real dangers posed by this event. I'm a layperson and all, but I know that downer cows are more likely to carry the prions that cause mad cow disease, which can cause Variant Creutzfeldt-Jakob Disease. That's when people get the same symptoms as mad cows. And die, always. And it can take many years for the symptoms to show up. By that time, who can say whether this incident was the cause?

Another more immediate danger is e. Coli contamination. Poisoning shouldn't happen if the meat is cooked properly. But why should we have to worry more about it? Why isn't our food safety system (ahem, HELLO, USDA) monitoring these things more closely? Can I hereby request that my tax dollars that are currently going to shoot the daylights out of Iraq be diverted to keeping our own food safer? 'Cause it's pretty clear we don't have enough supervision on the ground here.

If my family and I were vegetarian, I'd be very happy there was no chance we'd eaten this beef. But we're not. And I don't think I could be.

So, again, I'm renewing my commitment to buying our meats from small farms that care for their animals well, feed them right, and practice clean, humane slaughter. (I know. It's not humane. But there it is.) I'll also buy meats from the Niman Ranch Cooperative, which I know holds its farmers to strict standards. I won't buy from the "naturally raised" brands in the larger retailers because the guidelines for that label are fuzzy. I don't trust them.

Still I can't rule out the occasional burger out somewhere. I can't help digging the burgers at Five Guys and at a little burger stand up the street. But I think we'll limit those to once a month or so.

PunditMom covers the topic well on the DC Metro Moms blog.

I'd love to see more of the major restaurant chains address food safety. Jack in the Box and In-n-Out have stepped up. Where's everyone else? Hello, McDonald's? Burger King? Large companies can do so much to reassure the public and change safety policy for the better.

Where are you, Forces for Good? How much prodding do you need to make sure (or at least to reassure us that you're making sure) our food is safe and our animals are treated right?

So, readers, how has this news affected your thinking? Not at all? A lot? Let me know.


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The King Steps Up to the (Kid-Sized) Plate

September 12, 2007

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Burger King today said it will revamp its kids' meals to bring them more in line with kids' nutritional needs. The new offerings—from flame-broiled Chicken Tenders to apple slices cut to resemble french fries—should be available in Burger King units late next year.

At the same time, BK announced a set of guidelines, approved by the Council of Better Business Bureaus (CBBB), for kids' meal nutrition and its corporate advertising for them. The company publicly pledged that by December 2008 such advertising will be limited to kids' meals that provide:

• No more than 560 calories per meal
• Less than 30 percent of calories from fat
• Less than 10 percent of calories from saturated fat
• No added trans fats
• No more than 10 percent of calories from added sugars

CNN reports that BK has not yet set prices for the new kids' items because food and paper costs have not yet been determined. Here's hoping they're affordable so they're in reach for ALL parents—not just the ones who depend on the dollar menus.

Once the new kids' choices are on the menu, BK will join other major brands, like McDonald's, Subway, Wendy's, and Panera, by offering kids (and adults) some better-for-you options. Put this together with the company's announcement in July that it will roll out transfat-free oil nationwide by the end of 2008 (sooner if supplies allow), and it's clear the King is taking some big steps towards expanding its options.

My take after the jump!
...

Continue reading "The King Steps Up to the (Kid-Sized) Plate" »


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Tacky Grown-up Behavior

July 12, 2007

Whoa, horrible dining experience related by a blogger at the San Francisco Chronicle. And they they left the Burger King bags on the table? How would you have reacted, if at all?

Closest we've come to this is getting Chick-fil-A for Baby A and burgers from Five Guys for us, then eating outside at a cafe table between the two restaurants. Do you ever take other kinds of food along for your kids? On my Parenting Scale of Things, that is overindulgent. How about you?


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It's a ways off, but...

July 08, 2007

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Burger King announced last Friday it will use trans-fat-free cooking oil at all of its U.S. restaurants by the end of 2008. The move will bring Burger King in line with other leading fast-food restaurants.

Burger King, which is the world's second-largest hamburger chain, noted that hundreds of its 7,100 U.S. restaurants already use zero trans-fat oil. Sounds like the remaining work centers around logistics and operations, instead of the bigger task of adapting the menu to the new oil.

PLUS: Have you listened to the Quick Serve Kids podcast on trans fats? Quick! Do it now!


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But Could I Save Enough To Pay for the Flat-Screen TV TWH Just Bought?

April 04, 2007

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Take a look at just one day's worth of quick-serve coupons. Our mailbox was literally overflowing. Note that the square Burger King in the lower-right corner one is not one page, but a whole booklet of money-off goodies.

A couple of observations:

* Note the number of quick-serve chains promoting breakfast. This is THE battleground right now among chains. Seems we Americans are creatures of habit when it comes to breakfast. All of the major chains want to make sure you build your morning routine around them.

The Burger Kings, McDonald's, and Wendy's of the world have watched Starbucks (and, to an extent, Dunkin Donuts) and developed major, major envy.

* Also note the number of pizza offers. This coupon-cornucopia arrived on the Thursday before Final Four Weekend, and we live in the heart of Tobacco Road basketball country. (Go, Duke! Go ACC!) That tells you something about targeted marketing.

So, does your mailbox fill up with ads and coupons like this? Have you ever redeemed one?


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"Healthy Dining" Site Debuts Today

March 14, 2007

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Today the National Restaurant Association launches the new Healthy Dining web site, which is aimed at helping Americans make healthier restaurant choices. If you watch daytime TV or read a newspaper, you're sure to hear about it because there's a big PR campaign kicking off.

All in all, this is good news. In fact, it's sorta what Quick Serve Kids is doing, in a very niche way. But I want to state something that the body behind Healthy Dining isn't making too clear: Healthy Dining is a paid directory. Restaurants pay a fee to be listed and receive a list of benefits in return, including online links and printable coupons, window decals, and a certificate to hang on the wall. It's sort of like having the Good Housekeeping Seal of Approval for your restaurant's healthy efforts. (What? You didn't know the GH seal is a paid thing?)

So while the idea is good, be aware that this is a self-selected group.

Now that we've got that out in the open, let's look at what the Healthy Dining finder does.

Americans eat out on average four or five times a week. Through this site, the National Restaurant Association says it's trying to help make those meals healthier. Partially funded by the Centers for Disease Control and Prevention, the site includes nearly 30,000 popular restaurant locations nationwide, and can be a resource for people looking to make more informed food choices when dining at their favorite restaurants.

It's also a place to demonstrate the proactive efforts of the restaurant industry, says the National Restaurant Association. Some current participating restaurants include P.F. Chang's, Buca di Beppo, Au Bon Pain, and Burger King.

Want more info? You can also sign up for free enewsletters from Healthy Dining here.

Does this new site sound helpful for your family? Comment and let me know.


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Uh, Those Burgers Were, Like, For Somone Else. And Stuff.

October 11, 2006

Three workers at a Burger King restaurant in Los Lunas, New Mexico, were arrested after two police officers discovered the hamburgers they ordered were sprinkled with marijuana.

Serious me: Good thing those burgers weren't served to little kids.

Non-serious me: Ha ha ha ha ha ha ha ha.


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Slate Magazine Reviews Salads

August 10, 2006

lettuce.jpgSlate magazine reviews an array of quick-serve salads. Try before you buy...if only vicariously.

Quick-serves are heavily targeting moms with premium salads like these. Which one is your favorite? Why? Comment and let me know.


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Good Debate over a Big Fat Burger

August 04, 2006

burger_king_quad.jpgThere's a great debate going on over at Blogging Baby, spurred by a post about Burger King's new Quad Burger.

The post calls it "obesity on a bun." I think my cholesterol rose just from looking at the picture.

Visit and read...and comment!


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Bring On the Spice

July 18, 2006

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Check out this interesting discussion over at Blogging Baby, about whether or not what mom eats during pregnancy affects the child's palate.

That post was was racking up the comments just as several quick-serve chains announced changes to the spice factor on their menus. Namely: Wendy's announced it was testing a super-spicy chicken sandwich in three markets. Wendy says the new sandwich will be even hotter than the Spicy Chicken Sandwich it has marketed for a decade.

But just as Wendy's stepped up the spice, rival McDonald's said it was removing its Hot 'n' Spicy McChicken sandwich from menus after a six-month run.

Competitor Burger King also serves a spicy chicken sandwich.

So let's tie together all this news in light of the Blogging Baby discussion. I'll start. I love spicy foods and couldn't get enough of them while pregnant with Baby A. The more intense the taste, the better. And she so far adores salsa (even the hot ones), Thai food, and Chinese food, which has pretty intense flavors.

How about you and your kids? Any relationship between your tastes and theirs? Dads, what have you noticed? And everyone: does a super-spicy chicken sandwich appeal to you?


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News Roundup: Burger King serves milk, McDonald’s keeps zooming, Starbucks targeted

June 30, 2006

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Burger King restaurants nationwide will now offer Hershey brand low-fat (1 percent) white and chocolate milk (pictured right) in re-sealable 8-ounce plastic bottles.

The milk is available to all customers, but it can be part of a Kids Meal. The chain says the new milk options give customers a prime opportunity to help get three servings of dairy a day, as recommended by the Dietary Guidelines for Americans.

In its news release about the milk, Burger King says research shows two out of three kids are not getting the recommended 3 servings of dairy each day.

Visit the official 3-A-Day site all next month to learn more about the potential benefits of getting three dairy servings a day. On the site, mothers can sign up to be a 3-A-Day of Dairy Mom and receive a monthly "Get 3!" e-newsletter with recipes, offers, and tips from other moms.


McDonald's continues to offer toys based on the Disney/Pixar movie “Cars” in its Happy Meals, through July 6.

Continue reading "News Roundup: Burger King serves milk, McDonald’s keeps zooming, Starbucks targeted" »


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Your Kid, King for a Day?

June 16, 2006

Burger King to license clothes, school supplies, Halloween costumes? Yes, says Adweek.

A report in Adweek, posted at Yahoo!, says Burger King plans to offer a collection of licensed goods—something the company has not done for decades. Some will be aimed at school-aged kids, while others will appeal to the chain’s core marketing audience of 18- to 34-year-old males.

Broad Street, a New Jersey licensed products and apparel firm, calls the collection a “lifestyle program.” The first collection might appear as early as this fall: T-shirts, pajamas, boxers, footwear, hats, and junior fashion tops for women that feature the creepy King character, the Whopper, and various Burger King taglines.

For 2007, Broad Street will likely propose items for kids, like back-to-school backpacks, lunch kits, notebooks, and other things. Adweek says licensed clothing options for juniors and tweens will “play to current fashion trends, be they washed, faded or tie-dyed.”

The report also says there is strong interest in Halloween costumes based on the chain’s creepy King character. Burger King made masks available last year online and at select Ricky's retail locations.


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About This

First came the job: founding editor of a magazine for fast-food industry executives. Then came marriage.

Then came the baby in the baby carriage—and a new perspective on the world in which that baby will grow up.

Now I'm using my fast-food (quick-serve) industry expertise to filter restaurant news and information to other parents. Join me and other parents as we figure out how to raise our Quicksies to make good choices in a world where fast food is part of life.

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