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A Scoop on Kids' Meals

mcdonalds-appledippers.jpg
Kelby at Kids Cuisine has a good reminder about how much little kids like to dip and eat their meals. It's an easy, fun way to get good stuff into them. (Unless, of course, your kid is Baby A, who is among the 0.5 percent of kids who don't care to dip.)

So why haven't restaurant chains caught on to this notion? Imagine how well a dipping-inspired meal would do on kids' meal menus. Parents would snap it up, service would be easy, and these things have a pretty decent fridge or shelf life. Yes, McDonald's offers Apple Dippers (pictured above), but they're caramel. That's dessert. Why not expand upon the idea? Take your yogurt sauce, or the hummus or peanut butter that's already on your menu, serve with carrot sticks or graham cracker sticks, and voila: toddler meal.

Hello? Menu R&D departments at restaurant chains? Here's a hint from the real world that could revolutionize your kids' menus.

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About This

First came the job: founding editor of a magazine for fast-food industry executives. Then came marriage.

Then came the baby in the baby carriage—and a new perspective on the world in which that baby will grow up.

Now I'm using my fast-food (quick-serve) industry expertise to filter restaurant news and information to other parents. Join me and other parents as we figure out how to raise our Quicksies to make good choices in a world where fast food is part of life.

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