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"Oh, Serrrrrverrrrrr..."

Ever wished your restaurant server could read your mind? This video from CNN shows a new wireless technology that keeps servers in constant contact with their tables. (There's a brief ad first.)

I can see the advantages, but I sorta feel sorry for the servers, too. When I was waiting tables, I would have hay-ATED to have this. Put yourself in the server's place: Can you imagine if your entire section decides to leave at the same time and every table is calling for their check? What if the kitchen is backed up—not your fault? Who do you go to first?

BUT—from the manager's and customers' point of view, this product has a lot of appeal. You can imagine why: When you feel like you have control over the retail experience, your perception is more positive.

I've posted before about how some quick-serves, like selected Chick-fil-A and Carl's Jr. locations, have hosts and hostesses in the dining rooms, filling up drinks and fetching things like napkins and forks. For parents, that's a dream—it's so nice not to have to take your toddler out of the high chair just to go get another napkin. As quick-serve restaurants take on more characteristics of the fast-casual environment (limited table service, more complicated menus, etc.), technology like the one shown in this video will make more sense in the fast-food setting—and that can be enormously helpful for parents.

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About This

First came the job: founding editor of a magazine for fast-food industry executives. Then came marriage.

Then came the baby in the baby carriage—and a new perspective on the world in which that baby will grow up.

Now I'm using my fast-food (quick-serve) industry expertise to filter restaurant news and information to other parents. Join me and other parents as we figure out how to raise our Quicksies to make good choices in a world where fast food is part of life.

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