Ogre-riffic! (Ugh, did I actually just type that?)
Remember a when I posted a month ago about Shrek helping to sell healthier Happy Meals for McDonald's?
Well, let's just say the company is lovin' it. Comparable sales for May were up 8.7 percent (7.4 percent in U.S. locations).
McDonald's thanked the "Shrek the Third" promotion, along with strong breakfast sales and successful new products, for the strong results. I hope that means awareness of the healthier Happy Menu options—like Apple Dippers, milk, and side salads—is growing, too, but McDonald's didn't break down the exact sales figures.
I just got an report from a Goldman Sachs analyst who follows McDonald's, titled "Ogre-whelmingly strong May SSS." Hee hee. Who says Wall Street analysts can't have senses of humor?
