Fast Food or Fine Dining?
Have you noticed? Cool design is everywhere. You can't even shop cheap without running across great design, smart marketing, and one designer name after another.
We're used to it now. We expect it. And quick-serve menus are keeping right up with our heightened expectations. I was struck by this comment in a Quiznos news release a day ago:
"Baja Chicken really captures the mood of summer with a smoked flavor that conjures up the experience of a weekend at the grill," said Chef Zach Calkins, Quiznos director of culinary development. "Specifically, the flavors in the Baja Chicken's two sauces, the Smokey Baja and the mild chipotle mayo, have been aligned to work together to create a complex first layer of flavor. What really makes this sandwich pop, though, is the cilantro which takes the place of lettuce, bringing a fresh bright flavor to the final layer of the sandwich."
"Aligned?" "Complex?" "Pop?" Our little Quicksies are never going to know "twoallbeefpattiesspecialsauce etc. etc." It's going to be fresher ingredients and complex flavor profiles, even if it comes between two buns at a $3 price point.
Have you noticed this change?
