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Bye Bye Soda, Hello Salads at Starbucks

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According to the blog StarbucksGossip.com, the coffeehouse chain is dropping the bottled Jones Soda product to make room in the fridge cases for a new line of salads.

Read the comments at that link for an interesting glimpse into what a national (no, international) chain rollout looks like—the selection of different products for different markets, how info gets out to the front-line workers, and so on. I love this site.

Apparently the salads are fairly protein-dense, not too lettuce-y, which helps make them worth the cost (a reported $5 to $6), heartier for lunch, and more able to sit in the refrigerator at the office without wilting and getting all gross. See, Starbucks and all the other chains so intent on breakfast right now want you to (1) buy coffee, (2) buy breakfast, and (3) grab something for lunch, all in one stop. Smart, huh?

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About This

First came the job: founding editor of a magazine for fast-food industry executives. Then came marriage.

Then came the baby in the baby carriage—and a new perspective on the world in which that baby will grow up.

Now I'm using my fast-food (quick-serve) industry expertise to filter restaurant news and information to other parents. Join me and other parents as we figure out how to raise our Quicksies to make good choices in a world where fast food is part of life.

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