Shrek to Sell Slimmer Happy Meals
Shrek is getting ready to shill for Happy Meals—but for the kind with apple slices and salads, not fries.
Read that whole link. This is an interesting development, the first of its kind, far as I know, where a major motion-picture tie-in promotes a healthier option. My favorite part? "While the apples, milk, salads and other featured products have been on McDonald's menu for more than a year, chief marketing officer Mary Dillon said the company still had 'opportunities to drive awareness both with parents and kids about these offerings.' "
Pssssst, Mary! Advertise here! We're driving awareness!
At any rate, there's no doubt about the selling power of Shrek. Just the other day, Baby A declared she wanted to take a mud bath and brush her teeth with worms—in homage (ograge?) to Shrek, of course. I am sure she'd eat what Shrek says he likes, in a heartbeat. What's your take? Is Shrek's repping happier Happy Meals acceptable? Or not?
Please comment and, er, weigh in.
[Shrek is a copyright of DreamWorks Animation SKG, Inc. This might be a Reuters image, too, but it looks like thousands of others floating out there with no attribution.]
