Bambino Burgers...Perfect for Actual Bambinos
So, a couple of weekends ago, Baby A finally ate some hamburger. Granted, she's a long way from picking up and chomping a real hamburger. No, because that would be too easy. But she did eat five or six bites of a cut-up home-grilled burger. "No, I don't like beef," she said when I put the plate in front of her. I ignored her. Three minutes later: "Mmmmmm, I LIKE this BEEF!" she was exclaiming.
And there she was, one baby-step closer to leaving for college. *sniff*
But even when kids do start eating burgers, it seems they don't have many choices to fit their smaller hands and appetites. But here's an idea. Today Good Times Burgers & Frozen Custard announced a new hamburger offering called Bambino Burgers. The company says they're designed to appeal to the value-conscious consumer—but looks to me like they'd be the perfect size for kids. Better yet, the meat is something I actually would feed my kid: they're made from 100 percent all-natural Coleman beef, then served on a toasted dinner roll with Good Times' special sauce and pickle.
Price is right, too: The Bambino Burgers sell for just $.75 as a single, in a 3-pack for $2.25 and a 5-pack mini-suitcase for $3.75.
"We anticipate that this will become a great complement to our Mighty Deluxe and other premium burgers," says Bob Turrill, vice president of marketing, "for those looking for a smaller meal or as an addition to other combo meals." On May 14, Good Times will launch a television advertising campaign to promote the new Bambino Burgers combined with a new late-night message that will run throughout the summer. Late night? I'm thinking more like "after pick-up time at Mom's Morning Out."
QSK readers in Colorado—and I know there are a bunch of you!—this news is mostly to your advantage. Good Times Burgers & Frozen Custard has 52 restaurants, mostly in Colorado. But more chains should add small burger and chicken sandwich choices, ones that fit small hands and appetites, but that reflect the regular menu items, unlike a kid's meal choice.
