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KFC Follows Through on Trans Fats

kfc_logo_small.jpgKFC announced that it has followed though on its promise to remove trans fats from its fried chicken and potatoes, without affecting the taste. Although the new cooking oil is more expensive, the company said it will not raise prices to cover the increased cost.

KFC has built a family-friendly cooking and grocery-shopping site here. And KFC fans can visit the KFC site to watch exclusive footage of the Colonel's recent promotional Zero Gravity experience and look for a secret message that could unlock a chance to win one of 10,000 $1 KFC gift checks.

You'd think they could've sprung for some entirely free items, but, anyway. This announcement is really good news. It shows chains can remove trans fats without affecting classic tastes, and that it's an investment, but a worthwhile one.

UPDATE: Oops! Taco Bell, too.

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About This

First came the job: founding editor of a magazine for fast-food industry executives. Then came marriage.

Then came the baby in the baby carriage—and a new perspective on the world in which that baby will grow up.

Now I'm using my fast-food (quick-serve) industry expertise to filter restaurant news and information to other parents. Join me and other parents as we figure out how to raise our Quicksies to make good choices in a world where fast food is part of life.

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