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Chick-fil-A Expands its Kid's Meal Options

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You've seen a number of posts here about Chick-fil-A. We usually have good experiences there, and while fried chicken isn't something I want Baby A having every day, by any means, it's good to be able to get us some meat and fruit at a decent price. And mmmmmm it tastes good.

So I was glad to read this morning that the company is expanding its Kid's Meal menu, starting today. New choices will include items both new to the chain and those added from the regular menu. For one thing, Baby A prefers the chicken strips to the nuggets (me, too). The strips are dunked in a different marinade from the nuggets, according to our local Chick-fil-A opearator, and the shape is easier for little hands. Now I can order her two- or three-count Chick-n-Strips.

She also loves the lemonade (and gets mad at me when I ask the server to dilute it a little!), so the addition of lemonade to the kid's menu is nice.

Other new items include Milk Chugs (plain and chocolate) and Minute Maid® Apple Juice.

Other kids and family marketing initiatives launched recently by Chick-fil-A include offering a free Table Topper® stick-in-place plastic placemat for infants and installing special dispensers of individual PURELL® Sanitizing Hand Wipe packets at participating restaurants for parents to help their children clean their hands. I've posted about those before.

Chick-fil-A says its Kid's Meal menu will continue to offer Chick-fil-A Nuggets (four- or six-count) as an entree option, waffle fries, kid's size beverage, and a unique premium. Customers may opt for a 3 oz. fruit cup instead of the fries (for an additional 40 cents) and can choose a number of drink options as a Kid's Meal beverage.

Interesting note: Based on sales, Chick-fil-A is now the nation's second-largest quick-service chicken restaurant chain, with more than 1,300 restaurants in 37 states and Washington D.C. In 2006, Chick-fil-A produced record sales of $2.275 billion. Wow. Never thought my little home-town chain would get so big. And it's still private, and it's getting those sales even though it still closes on Sundays.

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About This

First came the job: founding editor of a magazine for fast-food industry executives. Then came marriage.

Then came the baby in the baby carriage—and a new perspective on the world in which that baby will grow up.

Now I'm using my fast-food (quick-serve) industry expertise to filter restaurant news and information to other parents. Join me and other parents as we figure out how to raise our Quicksies to make good choices in a world where fast food is part of life.

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