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But Could I Save Enough To Pay for the Flat-Screen TV TWH Just Bought?

mess-o-coupons.jpg

Take a look at just one day's worth of quick-serve coupons. Our mailbox was literally overflowing. Note that the square Burger King in the lower-right corner one is not one page, but a whole booklet of money-off goodies.

A couple of observations:

* Note the number of quick-serve chains promoting breakfast. This is THE battleground right now among chains. Seems we Americans are creatures of habit when it comes to breakfast. All of the major chains want to make sure you build your morning routine around them.

The Burger Kings, McDonald's, and Wendy's of the world have watched Starbucks (and, to an extent, Dunkin Donuts) and developed major, major envy.

* Also note the number of pizza offers. This coupon-cornucopia arrived on the Thursday before Final Four Weekend, and we live in the heart of Tobacco Road basketball country. (Go, Duke! Go ACC!) That tells you something about targeted marketing.

So, does your mailbox fill up with ads and coupons like this? Have you ever redeemed one?

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About This

First came the job: founding editor of a magazine for fast-food industry executives. Then came marriage.

Then came the baby in the baby carriage—and a new perspective on the world in which that baby will grow up.

Now I'm using my fast-food (quick-serve) industry expertise to filter restaurant news and information to other parents. Join me and other parents as we figure out how to raise our Quicksies to make good choices in a world where fast food is part of life.

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