Rachael Ray Helps Dunkin' Donuts Craft Healthier Options
Do you like Rachael Ray? It seems like she's everywhere these days. This morning there's news she's got yet another gig—this time having to do with donuts, coffees, and other snacky things.
Dunkin' Donuts today announced it will be working with Ray, a best-selling author and host of TV's highest-rated new syndicated daytime show, "Rachael Ray." As the company's new brand representative, Ray will appear in a multi-platform marketing campaign for Dunkin' Donuts.
She'll also lend her perspective to the Dunkin' Donuts culinary team in the development of new, "better for you" food and beverage options. In recent years, the company says it has introduced several new products that provide customers with additional on-the- go options, including Smoothies (like the mango passionfruit smoothie pictured here, Latte Lite, and the reduced-carb bagel. The company has also been working since 2004 to remove trans-fats from all of its menu offerings.
Does anyone know whether Rachel Ray is a mom? I wonder if parenting is part of the perspective she'll be lending. I guess Dunkin' Donuts is going more for her "in-30-minutes" thing, and that makes sense, given that commuters and lunch buyers make up so much of the chain's market.
If you know more about Rachel Ray, or if you're just a fan, comment and share what you know.
Comments
Nope, Rachael Ray is not a mom and has said her busy schedule is preventing her from being one!
From what I understand, the idea is that she emphasizes quick, quality food and that's what Dunkin' Donuts wants to emphasize, too.
Posted by: Madeline | March 8, 2007 09:28 AM
Have you tried Dunkin's new smoothie? It's awful. We love the west coast Jamba Juice chain and we were crossing our fingers for something similar.
Far from it. Dunkin's smoothie tastes like pure, artificial SUGAR and nothing like fresh fruit. I complained to them and received an apology letter and coupons, which we quickly used for their coffee.
We no longer trust Dunkin to provide healthy options if the smoothie was any example of their effort.
Posted by: Kristin | May 4, 2007 09:21 AM