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Some Friday Fun

chipotle_baby.jpgWhew. Sooooooo glad it's Friday, even though I'll be working a bunch this weekend on other writing projects. Something about the weekend just makes everything easier.

So let's get started with some fun.

• Into football? Super Bowl Sunday is almost here, and quick-serve restaurants are gearing up for the annual "Super Bowl surge." But, according to this news release, some of those restaurants are trying a new strategy this year: Letting the customers handle placing and paying for their orders themselves, using a kiosk.

EMN8, the company that ran the release, says kiosks lead to faster service, line reduction and an estimated 15- to 30-percent increase on per-ticket sales.

Have you used a kiosk to self-order food? How did it go? The only time I've seen one in action (besides at a trade show, that is) was at a Sheetz location. Lots of people were mighty confused.

• Hilarious baby duds from Chipotle. If you can't make out the words in the picture, the onesie says, "Food goes in here. Comes out here." That pretty much sums it up.

• Check it out! Bush urges parents to get kids to play outdoors—now, while it lasts! So weird. The authorities want to make sure kids get outside and play for at least an hour each day. When I was a kid, I was like, Just try to stop me from playing outside for hours on end. What's happened?

Wait. This isn't fun.

Ugh! But, you know, anything as big as a venti-sized drink is going to contain a lot of calories, unless it's water.

Oh, sorry. That's not much fun, either.

• But this is. Oh, K-Fed. Give it up already. And to the Natioanl Restaurant Association: Chill a little, okay? Sometimes it's okay just to laugh and let it go.

What do you think? Is that commercial offensive? Or just funny? Or neither?

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About This

First came the job: founding editor of a magazine for fast-food industry executives. Then came marriage.

Then came the baby in the baby carriage—and a new perspective on the world in which that baby will grow up.

Now I'm using my fast-food (quick-serve) industry expertise to filter restaurant news and information to other parents. Join me and other parents as we figure out how to raise our Quicksies to make good choices in a world where fast food is part of life.

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