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The Pursuit of Cleanliness

cfa_purellstation.jpgRumor has it that by the third or fourth kid, you give up worrying about perfectly clean hands. Now that Baby A is two and a half, I can understand. At some point, safety becomes more about making sure the child hasn't run out into the parking lot and less about keeping those little fingers sanitized.

No kidding. We recently installed a slide-lock way up high inside our front door because Baby A was opting to go on walks outside by herself. Scary, huh? And to think a (childless) friend asked me recently whether I thought breastfeeding had made Baby A less independent. Um? My child, who has never given a second thought to taking off?

Anyway.

For those of us with the luxury of focusing our cleanliness obsession on only one child, restaurants still seem like repositories of ick. That's why it was great to hear Chick-fil-A launched a program January 3 to put complimentary hand-sanitizer wipes and disposable placemats in Chick-fil-A restaurants.

The Chick-fil-A Children’s Placemat is a disposable sanitary eating surface designed to help babies and toddlers eat finger foods safely. It's ideal for kids who are using tray-less high chairs. (The official announcement specified "kids three and under," but Baby A and many of her friends gave up high chairs a long time ago, before age two.) The placemat also features educational games that parents can play with children while eating, as well as information on Chick-fil-A’s Kid’s Meal options

The placemat is supplied by Neat Solutions, Inc., which was founded by a mom trying to clean up her own kids' dining experiences.

Chick-fil-A partnered with GOJO, inventors of Purell, to offer co-branded sanitizing hand wipes at participating Chick-fil-A locations to encourage customers to clean and sanitize their hands before eating. Chick-fil-A franchisees operating stand-alone restaurants now have the option of installing a special dispenser adjacent to their playground areas that has individual Purell hand wipe packets for parents to help their children to use to clean their hands after playing.

Restaurants also will offer the wipes to on-the-go customers ordering through the drive-thru, as well as hand them out to customers in the dining rooms. The wipes also will be available at the chain’s mall locations, where it is more difficult for customers to wash their hands before eating in food courts that no longer have easy access to restroom facilities.

Amen, amen, and AMEN. Our whole family used a Purell station inside the playground at a Chick-fil-A just last week. (That was after I had to climb twenty-five feet up inside said playground to convice A. it really, truly was time to leave. But that's for another post.)

Just the other day, Baby A decided to explore the underside of our table in the food court at the mall. "What's that, Mommy?," she asked, picking at a wad of dried-up chewing gum. "Is that a treat?"

Nope, honey. But restaurant chains paying attention to what parents want? That's a big treat.

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Comments

Offering this stuff is great - kudos for them ... I just want to share that for my 17 month old daughter, place mats (even stuck to the table) are an invitation to play. Such an exciting edge cannot be ignored, and must be pulled from the table and examined.

Instead, I carry individually wrapped hand wipes with me, and use them to wipe down the table top before eating ...


Airwick,

I'm with you on the disposable placemats. Before we knew better, we actually bought one of those rubbery travel placemats—you know the ones with the suction cups and the tray that hangs over the edge of the table to catch crumbs?

Talk about your invitations to play. That thing lasted maybe sixty seconds. At $12, that was, um, 20 cents a second!

As for the sanitizing wipes, though, I'm so very in favor. I try to carry and use a little bottle of hand sanitizer on me and Baby A. But the more things I don't have to dig out of my bag when Baby A is clamoring for her chicken strips, the better.

- L


While I love the idea of making these places cleaner, my first reaction to this was, why is it all disposable? That's just more garbage in an industry that is already generates way too much.

I've seen sanitizer dispensers in bathrooms, at the zoo, and other places where you really want to clean up quickly. Maybe those could work instead of, or in addition to, the wipes?


Good point, Lauren. I have seen dispensers in the play areas at Chick-fil-A. Not sure why the company opted for wipes over a dispenser in dining room.

Anyone from Chick-fil-A want to respond?

- L


How can you use purell and say it's for kids when it uses 65% ethol alcohol.

I'm with 2cleanhands.com. We have invented a alcohol free hand sanitizer that is safe for kids.


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About This

First came the job: founding editor of a magazine for fast-food industry executives. Then came marriage.

Then came the baby in the baby carriage—and a new perspective on the world in which that baby will grow up.

Now I'm using my fast-food (quick-serve) industry expertise to filter restaurant news and information to other parents. Join me and other parents as we figure out how to raise our Quicksies to make good choices in a world where fast food is part of life.

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