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Snacking on the Rise...Quick-Serve Menus Follow Suit

Mcd-HMSnackWrap_Grill.jpg
As a parent, where do you stand on the whole snacking thing?

Depending on which book you read / what your pediatrician says / what works for your family, you might do square meals or more frequent, smaller meals. One famous pediatrician even recommends leaving out an array of snacks out for a toddler, say, in a muffin tin, so that she can eat on the go all day.

But that wouldn't work for us. First, we're rarely inside the house for long periods of time. And I never wanted to be one of those parents whose cars and sofas are full of crushed Cheerios and crackers. (Not that that's awful. And not that our house and car are clean. But anyway.)

So while I'm not militant about it, we're a three-meals-and-afternoon-snack kind of family. That works for us, but it seems we're going against the trend. This news release from McDonald's says snacking occasions are forecast to increase 3.6 percent in the United States, compared to overall eating occasions from 2004 to 2008, according to a recent report by Business Insights. The same report says fully 10 percent of Americans forgo regular meals in favor of grazing.

McDonald's is catering to the trend by introducing several new Snack Wrap varieties. Pleased with the results of its summer 2006 launch of the Ranch Snack Wrap, McDonald's today started rolling out more snacking options for customers with the new Honey Mustard Snack Wrap. In addition to the new flavor, the popular portable snacks now are available in both grilled and crispy choices.

The grilled version of the Honey Mustard wrap is pictured above. It's got chicken breast meat, cheddar jack cheese, lettuce, and a sweet and tangy Honey Mustard sauce, wrapped inside a flour tortilla. It's offered for a promotional period at $1.29 at participating McDonald's restaurants nationwide.

McDonald's already had other snack items on the menu, including the Snack Size Fruit & Walnut Salad, Fruit 'N Yogurt Parfait, and Apple Dippers, among others.

Consumers will the have the opportunity to try the new Honey Mustard Snack Wrap at sampling and trial promoting events throughout the country including NBA All-Star Weekend in Las Vegas, the CIAA Basketball Tournament in Charlotte, the Mexican National Team soccer clinic and kick off game in San Diego, Chinese New Year Parade and Festival in San Francisco, and at Spring Break activities in Panama City Beach.

You know, these snack-sized adult items might make decent substitutes for kids' meals. What do you think?

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About This

First came the job: founding editor of a magazine for fast-food industry executives. Then came marriage.

Then came the baby in the baby carriage—and a new perspective on the world in which that baby will grow up.

Now I'm using my fast-food (quick-serve) industry expertise to filter restaurant news and information to other parents. Join me and other parents as we figure out how to raise our Quicksies to make good choices in a world where fast food is part of life.

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