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What's Going On...A Wednesday Wrap-Up

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Here's some news that caught my eye this morning...

* Los Angeles mulls a ban on trans fats. Will it go the way of New York (passed) or Chicago (failed)? Good Times Burgers & Custard is also trying to go trans-fat-free. "This is the right thing to do," says president and CEO Boyd Hoback.

* This study turns the usual point-of-view upside down: How do children's eating habits affect those of the adults in their households? Turns out the answer is "not so well," and busy schedules plus the convenience of fast food might be partly to blame.

* Snacking might be the next frontier for quick-serves. A new study from Technomic Inc. found that consumers' snacking behavior is evolving, and there is stronger interest in more and healthier options. Restaurants, however, have only had limited success so far in attracting this business, says Technomic.

"We view this as an excellent but underdeveloped opportunity for many chains," says Darren Tristano, executive vice president of Technomic Information Services. "By analyzing their current offerings from a fresh perspective and offering new options that appeal to the snacking consumer, chains could make a measurable impact on same-store sales and add business during what are frequently off-peak hours."

Go here to view the breakdown of reasons Americans give for their snacking.

Come to think of it, healthy snack options are PERFECT mealtime options for little kids.

Hey, chains, you have two strong markets here!

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About This

First came the job: founding editor of a magazine for fast-food industry executives. Then came marriage.

Then came the baby in the baby carriage—and a new perspective on the world in which that baby will grow up.

Now I'm using my fast-food (quick-serve) industry expertise to filter restaurant news and information to other parents. Join me and other parents as we figure out how to raise our Quicksies to make good choices in a world where fast food is part of life.

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