Because Cold Bagels Are Foul
Oh, wait, I'll still have to eat cold bagels at my down-South Starbucks. The company today launches new warm food offerings—but only in the New York metro area.
The initiative will provide customers with the option to have their current favorite pastry heated or toast a bagel. Starbucks is also rolling out four new warm breakfast sandwiches it says are made from premium ingredients.
The lineup of breakfast sandwiches will be available all day long and includes:
• Peppered bacon, egg, and natural, aged cheddar cheese on a toasted English muffin (pictured above)
• Sausage, egg, and natural, aged cheddar cheese on a toasted English muffin
• Reduced-fat sandwich with turkey bacon, cholesterol-free egg, and reduced-fat white cheddar cheese on a toasted whole wheat English muffin
• Virginia-style ham, egg, and fontina cheese on a toasted potato bagel.
Starbucks will also offer two lunch sandwiches that can be served warm or cold, including the Tomato Mozzarella Basil and Chicken Cheddar Club sandwiches. And for an afternoon or evening snack, customers can choose Starbucks warm toffee almond bar or heated chocolate chip cookies.
The new breakfast sandwiches and the ability to warm pastry products and lunch sandwiches will be offered at more than 200 Starbucks locations throughout the New York metro area. The Company plans to have the majority of its New York metro area stores offering the warm food options by the summer of 2007.
Wonder when the trend will go nationwide? Truly, McDonald's has to be worried about this development.

Comments
We have had these warm sandwiches for quite awhile. As a matter of fact, the Virginia Ham on the Toasted bagel was just added last month, I believe. Chiming in from the only coast, the West one! Portland Metro area, N. Wilsonville Starbucks.
I myself quite enjoy the Peppered Bacon sandwich. Not nearly as bland as the Burger King next door, but you do pay for the difference.
Posted by: Alexander | October 2, 2006 01:44 PM
I didn't do my homework on this one. I took the announcement to mean the NYC area rollout was the first in the nation—when it sounds like several metropolitan markets came before NYC.
Anyone else tried warm sandwiches and baked goods at their area Starbucks?
- QSMama / Lea
Posted by: QSMama / Lea | October 3, 2006 06:39 AM