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Cool! O'Naturals Says It's Now Franchising

onaturals.jpgO'Naturals plans to sign its first franchisee within a few weeks. Quick-serve companies use franchising as a strategy to grow quickly—meaning you might be seeing a location near you in the next year or two, especially if you're on the East Coast.

When I last posted about O'Naturals, it wasn't clear when the company would make this move.

O'Naturals was founded by the same guys who founded the Stonyfield Farms line of yogurt products. The goal was to provide quick, delicious natural foods—no growth hormones, antibiotics, or preservatives. All that, and O'Naturals has a menu that'll make your mouth water. Butternut squash apple soup, anyone? Roast beef, Swiss, rosemary, and onion flatbread sandwich? Balsamic-bleu cheese salad? Mmmmm hmmmm, that's what I'm talkin' about. Makes my Thai Kitchen ramen-noodle dinner seem worth even less than the 87 cents I paid for it.

(Nope, I'm not kidding. It's been that kind of evening. I see all of you out there with toddlers nodding in understanding.)

Anyway, their kids' menu rocks, too. Apparently the company received more than one thousand inquiries after it put out the word earlier this year that it wanted to sell franchises, according to vice president and COO Jay Friedlander.

It's good to hear that another healthier model is thriving in fast food. No, it's awesome to hear that.

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Also yummy...

More, please.



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