KFC is convening a panel of moms to seek their advice. Good news.

The company today announced it's forming the KFC Moms Matter! Advisory Board. Mothers from different backgrounds and parts of the country will join a group of mothers employed by KFC on the new Advisory Board.

Julienne Smith, founder and author of "Food For Talk," a recipe box of conversation starters that promote family bonding, will join the Advisory Board as an expert contributor.

KFC says the Advisory Board will meet in person bi-annually, hold quarterly conference calls, and host monthly dinner meetings in their hometowns to gain information and advise KFC on everything from trends that affect families to new product ideas. Its first task will be to work with the company to establish an online community (hey!) aimed at reducing everyday stress for moms. The online community will roll out nationally next year.

KFC's follows in the tracks of McDonald's, which created its Global Moms Panel in May. As I said when I posted about McD's, here's hoping KFC's move is more than a token gesture. The chains really need to listen—and if they do, together we can create better options and better business for everyone.

What do you think? Will this be more than a trend? And should it be?