The O'Naturals Chain: "We are borrowing the planet from our children"
Reading in the news today that demand for organic foods is outstripping supply reminded me to post about a chain called O'Naturals.
I ran across this company while researching a business story last year and was impressed. There are other quick-serve brands with a health-food bent, but this one has the strength of a proven organic company—Stonyfield Farm—behind it.
It's also the product of parents determined to create new choices for themselves and their kids...take a look at this bit directly from the chain's Web site:
"Gary [Hirshberg] and his wife Meg grew Stonyfield Farm from five cows to a national organic/natural yogurt brand, but were frustrated hostages to junk food when out on the road with their kids....
[Co-founder] Mac [McCabe] agreed—he'd spend his days helping some of America's finest natural foods companies but then couldn't find a quick place to eat on his way home to Portland for lack of a healthy menu.
We created O'Naturals as a way to provide delicious quick, natural, and organic foods, to keep up with your (and our) busy families, and to provide a comfy getaway from the rat race...."
The menu at O'Naturals features gourmet salads, delicious-sounding flatbread sandwiches, and a selection of soups like carrot ginger, green pea herbs & lemon, and butternut squash apple. There are also desserts and a Kids' World menu.
O'Naturals has four locations in Maine and Massachusetts. Want to open an O'Naturals closer to you? (Mmmmm, I do.) Earlier this year, the company started franchising. See the web site for more details.

Comments
I live a few blocks away from the Somerville, MA location. Its a great concept but the area is flooded with fast, healthy options. I have been pleased with the food and the atmosphere the few times I've dropped by. They host a lot of community stuff too, which is a nice bonus.
Posted by: karrie | July 9, 2006 05:50 PM