Ninety-six Percent? Can That Be Right?
Step aside, baseball and apple pie. Dining out is now a quintessential American pastime, according to Scarborough Research. The firm's new Restaurant Report shows that 96 percent of U.S. adults dine out at a restaurant at least once per month.
Two-fifths (40 percent) of the population visited a quick-service restaurant, such as McDonald's, Wendy's, or Subway, six or more times during the past month, according to the report.
About one-fifth (19 percent) of U.S. consumers visited a sit-down restaurant (such as TGI Friday's or Chili's) six or more times during the past month.
Whew. So our family isn't alone in spending way too much money at restaurants.
If you want to read more, the full study is available for download here.