McDonald's Opens R Gym for Kids
McDonald's yesterday debuted R Gym, a new indoor play area for children ages three to twelve.
The announcement follows McD's formation of its Global Moms Panel and comes as the brand continues to fight accusations that its food and kid-centered marketing contribute to children's obesity and other health problems. McDonald's says it offers healthy options for kids and parents (apple slices, lowfat milk, salads), and counters that inactivity is a major contributor to childhood health problems.
The new R Gym, unveiled in a Whittier, California, restaurant (see photo at right), features games that promote physical coordination, strength development, aerobic conditioning and social skills.
McDonald's calls R Gym "a fun, easy and convenient way for children to increase their physical activity." There are stationary bicycles attached to video games, dance pads, basketball hoops, monkey bars, an obstacle course, and other games.
From McDonald's point of view, it probably doesn't hurt that R Gym encourages kids to play longer—and to get hungrier and thirstier. But here's one more option for wound-up kids on those rainy, sweltering, or wintry days.
In case you're wondering (I was), the first McDonald's Playplace opened in 1971 in Chula Vista, California. Raise your hand if you went to a birthday party in one of those....