Eat'n Park Honors Smiley with
$0.99 Kids' Meals
Smiley, the iconic face of Pittsburgh-based Eat'n Park Restaurants, turns twenty this summer. And who doesn't love an iced cookie?
To celebrate, Eat'n Park is holding a month-long party in its restaurants and in surrounding communities to honor the image that has helped shape the brand for two decades.
At all Eat'n Park locations, families can enjoy $0.99 kids meals until August 11. Children can create their own birthday card for Smiley and will receive a complimentary birthday treat bag with Smiley goodies, including limited-edition, collectable Smiley trading cards, stickers, tattoos, and a Smiley cookie. Customize a Smiley cookie, or find out more about Smiley's 20th Birthday Celebration or Eat'n Park, at the chain's web site.
Smiley first appeared on the face of a cookie in 1986, given away to kids to help promote new bakeries in Eat'n Park locations. Since then, the cookie has become a favorite treat of Pittsburghers.
But, Smiley isn't just a cookie. In 1990, Eat'n Park introduced Smiley as a mascot and personality for the brand. Now, he has his very own team, Team Smiley, to travel around with him in two nomadic marketing vehicles, the Cookie Cruisers. This spring, Eat'n Park launched the second Cookie Cruiser, C2, because of the high volume of appearance requests for Smiley. Smiley and Team Smiley visit neighborhoods, attend community and charity events and provide families with activities and Smiley cookies.
Smiley's 20th Anniversary Birthday Celebration kicked off in Eat'n Park communities and restaurants on Sunday, July 16th. Smiley is also embarking on a special Birthday Tour from July 16 to August 12, making more than 65 appearances at selected restaurants, community locations, and events throughout the tri-state area, including the 15th Annual Tops KidsFest at Tower City Amphitheater on July 22nd and 23rd from 10 A.M. to 5 P.M., where kids can decorate their own Smiley cookie.
Eat'n Park Restaurants, founded in 1949 as a family carhop, is an award-winning family restaurant chain with 77 locations in Pennsylvania, Ohio, and West Virginia. It's a member of the Eat'n Park Hospitality Group, a leading, regional multi-concept foodservice company.