Burger King to license clothes, school supplies, Halloween costumes? Yes, says Adweek.

A report in Adweek, posted at Yahoo!, says Burger King plans to offer a collection of licensed goods—something the company has not done for decades. Some will be aimed at school-aged kids, while others will appeal to the chain’s core marketing audience of 18- to 34-year-old males.

Broad Street, a New Jersey licensed products and apparel firm, calls the collection a “lifestyle program.” The first collection might appear as early as this fall: T-shirts, pajamas, boxers, footwear, hats, and junior fashion tops for women that feature the creepy King character, the Whopper, and various Burger King taglines.

For 2007, Broad Street will likely propose items for kids, like back-to-school backpacks, lunch kits, notebooks, and other things. Adweek says licensed clothing options for juniors and tweens will “play to current fashion trends, be they washed, faded or tie-dyed.”

The report also says there is strong interest in Halloween costumes based on the chain’s creepy King character. Burger King made masks available last year online and at select Ricky's retail locations.