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Friday Fun: I Believe I Gave Birth to the True "Wet Ones Challenge"

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What strikes me as funny about this? Is it that we go through inordinate numbers of Wet Ones and related kid-wipes?

Or is it the thought that you need to spend big marketing dollars to convince parents that having pre-moistened towelettes on hand is a good thing? C'mon, you throw a travel pack in your cart each time you're in line to check out at Target, too. Don't you?

Now Wet Ones is on a nationwide tour during which the brand will…oh, let’s just use their words…"host highly visible and downright messy challenges in which food festival attendees race against each other to complete a number of messy tasks, using Wet Ones wipes to clean up as they go, to win Wet Ones T-shirts and other prizes."

Hmm. Sounds a lot like...parenting. Except no one give us T-shirts.

The Wet Ones Challenge began its tour at a BBQ festival in Washington, D.C., and is onsite now through July 9 at the Taste of Chicago food festival, one of the nation's largest food events (with more than three million visitors each year…wow).

The tour then goes to food festivals in Dallas, St. Paul, Sacramento, Syracuse, Kansas City, and Gulf Shores, Alabama.

Five things I cleaned up with Wet Ones recently, thanks to Baby A:
1. peanut butter, off of my upper arm, today at lunchtime
2. yogurt and granola, off of the kitchen floor, yesterday afternoon at snacktime
3. dried milk droplets, from A’s cup, from the leather seats of our car, yesterday morning
4. ground-in muffin crumbs from the floor next to our sofa at the coffee shop…before A could grind the crumbs into the soles of her sandals and apply them to (a) said sofa or (b) my shoes or lap or (c) said leather car seats
5. Baby A’s hands before snacktime earlier this week, when it was just too hard to get her to the bathroom to wash them for real.

So where's my T-shirt? And "other prizes?"

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Also yummy...

More, please.



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